Four services, one focused stack.
Meta ads, Google ads, Lead Setting, and AI Receptionist. Mix the pieces that fit your market. Final investment is custom-quoted on your strategy call.
First 30-Day Roadmap
Same kickoff cadence every engagement, custom-built to your market.
Kickoff call
Onboarding call within 24 hours of signing. We confirm scope, calendar the launch sequence, and capture brand intake so creative production can start the same week.
Audit + plan
Full audit of your existing ad accounts, Google Business Profile, lead-flow, and CRM. We deliver the audit notes and the build plan, channel mix, creative direction, tracking spec, before any campaigns ship.
Account access + tracking
We onboard into your Meta Business Manager and Google Ads account under your business identity. Conversion tracking, pixel install, and call attribution wired before any spend goes live.
Creative production
Ad copy, landing-page copy, static + motion creative produced and queued for your sign-off. You approve, we ship, nothing goes live without your green light on the first creative wave.
First campaign live
Meta and Google campaigns activate. First leads typically arrive within 24 hours. The AI Receptionist activates simultaneously if it's in your engagement.
First weekly call
Live performance review with your strategist. We walk through what's converting, what's burning, and the optimization changes shipping the next week. Standing slot, same time every week thereafter.
First optimization cycle
Weekly creative refresh, audience tuning, qualification-criteria calibration. By day 30, cost-per-qualified-appointment baseline is locked and we know which channels are scaling.
30-Day Plus
How we strategize for the next 12 months once your campaigns are live.
Scale what's converting
Lock in the campaigns beating baseline cost-per-qualified-appointment. Kill the variants that didn't. Increase ad spend on the channels and creative that proved out in the first 30 days.
Expand the channel mix
Layer in additional ad formats — YouTube pre-roll, display retargeting, expanded geographic targeting — as the data shows where demand spikes seasonally in your market.
Tighten conversion economics
Refine qualification criteria against actual close-rate data from your reps. A/B test landing pages and lead-form fields. Recalibrate budget pacing toward the highest-LTV channels.
Plan year 2
Annual review of what held and what needs rebuilding. Identify new opportunities the data revealed. Set targets for year 2 with your operator team.
Four services, one focused stack.
Meta Ads
Demand generation at the top of the funnel. Reaches homeowners scrolling Instagram and Facebook before they've typed “window replacement” into Google — so leads enter your pipeline from intent you create, not just intent you catch.
Google Ads
High-intent capture the moment a homeowner decides to search. Pairs with Meta to cover both sides of the funnel: Meta builds awareness, Google catches the buyers who got pushed over the line.
Lead Setting
Two-minute response on every inbound lead, 24/7. Without it, the leads Meta and Google generate sit in your CRM cooling off — with it, they convert into booked appointments before the homeowner has time to comparison-shop.
AI Receptionist
24/7 phone coverage when your team is in homes or off-hours. Picks up callers Lead Setting wouldn't otherwise catch — phone-first homeowners, after-hours inbounds, missed calls during peak season.
We'll recommend the mix that fits your market on the strategy call.
Ready to talk through the right mix?
On the strategy call, we'll lay out the plan we'd run for your business and talk through how it fits your market.