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Proof of Work

Real results, transparently shared.

Here's how we measure what matters and what to look for in any marketing partner's numbers.

Real reviews · Verified clients

What window and door operators say about working with us.

50 verified reviews from contractor owners and operators across the U.S. and Canada. No edits, no cherry-picks.

Michael Harris

Owner · Toronto, ON

We were getting leads before, but too many of them went nowhere. The difference was the follow-up and qualification. Our sales team started seeing cleaner appointments, and the calendar became much easier to manage. The biggest change was that our office no longer had to chase every form fill just to figure out if the homeowner was even a fit. That saved time almost immediately.

Sarah Mitchell

Operations Manager · Buffalo, NY

The setup was straightforward and the communication was clear from day one. Jenna kept us updated, and we could see what was happening with the ads and which appointments were actually worth our reps' time.

David Coleman

Owner-Operator · Columbus, OH

They understood the window and door business better than the general agencies we had tried. The questions they asked during onboarding were specific, and the campaigns felt built around our actual sales process.

Jennifer Reed

Residential Contractor · Tampa, FL

Our biggest issue was how slowly we were getting back to people. Once the response system was in place, homeowners were contacted quickly, including after hours. Before that, weekend and evening inquiries would sit until someone had time to call them back, and by then a lot of people had already moved on. The faster response gave us a much better shot at starting the conversation while they were still interested.

Mark Bennett

Sales Manager · Phoenix, AZ

The quality of appointments improved noticeably. We still had normal sales work to do, but Marcus helped tighten the handoff so our reps were walking into better conversations.

The Methodology

The five numbers that actually matter.

Most contractor marketing reports lead with vanity metrics, impressions, click-through rates, raw lead counts. Here's what we track instead, what they mean, and what good looks like.

Cost per qualified appointment

Not cost-per-lead. Not cost-per-form-fill. The total acquisition cost for an appointment that meets your qualification criteria, homeowner, in-area, in-budget, decision-maker present, replacement-ready. Lead-cost-only metrics hide the real number.

Lead-response time

Measured from form submission to the first outbound contact (SMS, email, or phone). The industry-standard data is unambiguous: response under two minutes wins. We track every contact attempt by the second.

Show rate

Booked appointments are vanity. Confirmed-and-attended appointments are what your reps walk into. We track show rate at the day-of-appointment level and tune confirmation cadences to keep it where it should be.

Close rate by source

Not all qualified appointments close at the same rate. Meta-sourced leads close differently than Google search. Retargeting closes differently than cold. We segment close rate by source, channel, and creative, so the next month's spend goes where the dollars actually convert.

Customer LTV (lifetime value) vs CAC (customer acquisition cost)

True unit economics: lifetime value per closed customer divided by full customer-acquisition cost (ad spend + retainer + your sales team's time). The number that determines whether scaling spend is profitable.

How to read a contractor marketing case study

When ours land, and when you read anyone else's: these are the questions that separate honest from borrowed.

  1. 01

    Is the metric attributable?

    “We helped them grow revenue 200%” means nothing if their referral business doubled at the same time. Look for case studies that isolate channel performance, what did the marketing program specifically deliver?

  2. 02

    What was the baseline?

    “We generated 400 leads per month” with no starting point is a vanity stat. Honest case studies show where the client started, what changed, and over what period.

  3. 03

    Where did it not work?

    Every real engagement has things that didn't hit. Case studies that read like a victory lap with zero failure modes are usually borrowed or sanitized. The honest ones disclose what got cut, what got pivoted, and what the team learned.

  4. 04

    Are the unit economics intact?

    Lots of agencies can drive lead volume by burning ad spend. The question is: did the cost-per-acquisition come in below the customer's gross margin per closed job? Without that math, lead volume isn't worth much.

What to expect

On the strategy call, we lay out the plan we'd run for your business.

Channels, lead flow, the numbers we'd target — and how it fits your market. A real conversation about whether we're the right fit.