Real results, transparently shared.
Here's how we measure what matters and what to look for in any marketing partner's numbers.
What window and door operators say about working with us.
50 verified reviews from contractor owners and operators across the U.S. and Canada. No edits, no cherry-picks.
The five numbers that actually matter.
Most contractor marketing reports lead with vanity metrics, impressions, click-through rates, raw lead counts. Here's what we track instead, what they mean, and what good looks like.
How to read a contractor marketing case study
When ours land, and when you read anyone else's: these are the questions that separate honest from borrowed.
- 01
Is the metric attributable?
“We helped them grow revenue 200%” means nothing if their referral business doubled at the same time. Look for case studies that isolate channel performance, what did the marketing program specifically deliver?
- 02
What was the baseline?
“We generated 400 leads per month” with no starting point is a vanity stat. Honest case studies show where the client started, what changed, and over what period.
- 03
Where did it not work?
Every real engagement has things that didn't hit. Case studies that read like a victory lap with zero failure modes are usually borrowed or sanitized. The honest ones disclose what got cut, what got pivoted, and what the team learned.
- 04
Are the unit economics intact?
Lots of agencies can drive lead volume by burning ad spend. The question is: did the cost-per-acquisition come in below the customer's gross margin per closed job? Without that math, lead volume isn't worth much.
The articles that explain how we think about results.
Same operator-grade analysis we apply to every engagement, published as long-form pieces in the meantime.
True Cost-Per-Acquisition for Window Replacement
The math behind what an appointment is actually costing you, including the line items most agencies leave out.
Pre-Qualified vs Raw Leads: The Math Behind Close Rates
Why two contractors paying the same cost-per-lead can have radically different cost-per-closed-job.
LTV vs CAC for Window Contractors
The unit-economic ratio that determines whether scaling ad spend is actually profitable for your shop.
Profit Margin Benchmarks for Residential Window Replacement
What healthy gross and net margins look like, and where most shops are leaking.
What to expect
On the strategy call, we lay out the plan we'd run for your business.
Channels, lead flow, the numbers we'd target — and how it fits your market. A real conversation about whether we're the right fit.
